Create awareness around a youth homelessness initiative, but make it stand out.
An atypical homelessness awareness campaign, in the form of a manifesto-meets-spoken-word piece. Written from the POV of a young person looking forward to building a positive future, the goal was to get to the heart of the issue while embodying the Home Depot can-do spirit.
Question: does this mean I’m now a spoken word artist?
Recognition:
One Show - shortlist // One Show (ADC) shortlist // Applied Arts winner (Craft – Copywriting Broadcast) // Applied Arts winner (Motion Design - short) // Marketing Awards shortlist // Featured on Vimeo’s Staff Picks - Videos for Good
Little Black Book // Ads of Brands // Strategy //Engage for Good // Applied Arts // The Message // quotidieneconomique // Stash // Shots // A retweet on my mom’s Twitter page
Thankfully, Home Depot loved the last line from this spot. So, we made a platform out of it.
The ‘Change that builds’ platform was launched through a series of videos highlighting their youth homelessness initiative. Check them out here.
Art Director: Olé Tshetlo